OUR SERVICES
A range of services tailored to meet the needs of small and medium-sized businesses
Strategic Planning & Implementation Support
We understand the importance of having a well-defined strategic plan for your business. We can assist you in creating or updating your strategic plan, ensuring that it aligns with your long-term goals and objectives. We also provide support in developing implementation plans by business function and our expertise in process management.
Go-to-Market and Marketing Strategy
We will conduct a comprehensive market and competitive analysis to help you identify opportunities and develop effective strategies. Whether you need assistance at the business unit level, product line level, or for a new product launch, we can provide the guidance you need including product development, marketing, and advertising teams.
eCommerce Deployment and Channel Growth
In today's digital age, eCommerce has become a vital channel for businesses to reach their customers. We can help you navigate the complexities of eCommerce deployment and optimize your channel growth. We conduct thorough business readiness analysis, assessing your systems, processes, and product assortment to ensure a smooth transition.
Customer Experience and Voice of the Customer Audits
We specialize in conducting customer experience audits to help you understand your customers' journey and identify areas for improvement. We analyze customer touchpoints and conduct gap analysis to identify opportunities to enhance the customer experience. With our expertise in customer journey mapping, we can help you develop strategies that will leave a lasting positive impression on your customers.
WORKSHOPS
Workshops that turn strategy into growth
Fast, focused, 90-minute sessions that translate complexity into action.
Available in English or French, in Montreal and across Canada.
Why these workshops work
-
Outcome-oriented: Every session ends with clear next steps tailored to your context.
-
Applied: Real frameworks, not fluff—so your team can act immediately.
-
Scalable: Start with a 90-minute introduction, then go deeper with a custom engagement.
Looking for B2B growth workshops in Montreal or anywhere in Canada? We deliver in person or online. Perfect for SMBs, retailers, and B2B teams seeking practical sales enablement training, pricing and monetization strategy, and customer journey mapping.
Craft Your Unique Value Proposition
Define what makes your business irresistible.
​​​
What we'll cover
-
Identify customer pain points & needs
-
Build differentiators that matter
-
Embed your value proposition in the Business Model Canvas
​
Outcome
A clear, compelling value proposition that sets you apart from competitors, alternatives and substitutes and against "doing nothing".
Pricing & monetization strategies
Price with confidence and capture value.
​​​
What we'll cover
-
Pick the right monetization model
-
Find your optimal launch price—even without comparables
-
Negotiate without discounting
​​
Outcome
A pricing strategy that maximizes revenue and positioning and that aligns with your customers' needs and behaviours.
Rethink Your Marketing Budget
Turn your spend into measurable ROI.
​
What we'll cover
-
Calculate acquisition costs & lifetime value (see CAC and LTV in action)
-
Compare budgeting methods and choose the one that fits your reality
-
Allocate your funds smarter across marketing, sales, and advertising
Outcome
A budget aligned with growth, not guesswork and that fits your company's current stage of development
Customer Journey Mapping for Sales Optimization
Sell the way your customers buy
​
What we'll cover
-
Map touchpoints and decision-makers
-
Align sales processes with buyer behavior
-
Spot key moments to influence decisions
Outcome
Better conversion and loyalty across segments - you invest your time where it will have the most impact and return
Customer Segmentation & Multi-Value Propositions (NEW)
Stop selling one story to everyone.
​
What we'll cover
-
Define 2–3 high-value segments
-
Craft segment-specific value propositions and pricing
-
Adapt journeys and sales messaging by segment
Outcome
Clarity on who you serve, how you win, and what you say at each stage.
Performance & KPIs for B2B Growth (NEW)
Turn data into direction.
​
What we'll cover
-
Define predictive vs. lagging KPIs
-
Apply SMART metrics to sales & marketing
-
Use KPIs to diagnose and fix performance gaps
Outcome
A performance dashboard that drives action and gives you clarity.
Business Development & Prospecting Optimization (NEW)
Prospect Smarter, Not Harder
​
What we'll cover
-
Structure a B2B sales process that fits your reality
-
Size your market (TAM, SAM, SOM) and prioritize segments
-
Use the PESO model to amplify reach
Outcome
A practical biz-dev playbook your team can use immediately.
Sales Enablement Essentials (NEW)
Equip your team to close faster.
​
What we'll cover
-
Build buyer-aligned content, scripts, and talk tracks
-
Align marketing & sales workflows to shorten cycles
-
Choose the right tools for your enablement stack
Outcome
A practical enablement kit ready to deploy.
ABOUT
Anca Ivanov – CEO
Anca Ivanov has been working on strategy, go-to-market, and marketing plans for multiple B2B and B2C industries for the past two decades. For Anca, every successful product starts with an in-depth understanding of the industries and markets targeted and a thorough feature, pricing, and consumer analysis.
As an independent consultant for over 7 years, Anca has become a trusted advisor to numerous entrepreneurs, accompanying them in implementing innovative strategies that drive growth and profitability in their competitive industries. She also delivers workshops of commercializing innovations, pricing strategy and value proposition to Quebec’s economic development agencies.
​
Anca holds MBA from HEC Montréal and a Bachelor of Marketing from the John Molson School of Business. When she’s not working, she enjoys good food, travel and reading good books.
The numbers speak for themselves
25
Years of Experience
117
Projects and Counting
70+
Entrepreneurs Served
CONTACT
Let’s Work Together
