About

Anca Ivanov has been working on strategy, go-to-market, and marketing plans for multiple B2B and B2C industries for the past two decades. For Anca, every successful product starts with an in-depth understanding of the industries and markets targeted and a thorough feature, pricing, and consumer analysis.

As an independent consultant for over 5 years, Anca has become a trusted advisor to numerous entrepreneurs, accompanying them in implementing innovative strategies that drive growth and profitability in their competitive industries. She also delivers workshops of commercializing innovations, pricing strategy and value proposition to Quebec’s economic development agencies.

Anca holds MBA from HEC Montréal and a Bachelor of Marketing from the John Molson School of Business. When she’s not working, she enjoys good food, travel and reading good books.